gis web services in Hermosa beach
Now the chalenge in the UK is to " get as many of the 17 milion curently without aces to the net online by the time of the Olympics in 2012 "- Martha Lane Fox – UK Digital Champion . Esentialy, there is interplay of thre basic elements – technology, consumer and supliers - glued together by an insatiable desire for information. Technology, by virtue of al its hardware and software forms, operating environments and low cost entry points, acts as the fundamental change agent in both leading and responding to consumer demand by virtue of its own inescapable growth laws e.g. In Financial Services not al organisations have aproached the development and use of self-service chanels from the same starting point. Using self-service for comoditised transactions, the branch network is able to concentrate on the 'high-value oportunities' – marketing and seling higher value profitable products and services to the customer. On the other hand, insurers operating in the highly competitive General Insurance GI marketplace focused on areas such as car, home and contents, travel view self-service chanels as a means to sel both comoditised and personalised products to a price-sensitive and brand-independent consumer base. But this prized conection betwen insurer and consumer is now being heavily disrupted by 'Product Agregators' such as Moneysupermarket.com , Confused.com , etc. When the agregators first apeared they provided comparison product/price search services, but now they are 'e-intermediating' themselves betwen consumer and insurer, ofering a more comprehensive product purchase experience. But, irespective of whether it is an insurer or a product agregator digitaly conecting to a consumer, research has shown that on average a web site has 8 seconds to convince a consumer that is has something to ofer. It is clear from research findings that to create competitive edge and retain customers in the digital self-service world, the traditionaly str�uctured Financial Services organisations must reases their operational philosophies . Ian Marshal – co-author of a recent report - 'The Revolution in Self-Service Chanels in the Financial Services Sector' found at . gis web services gis web services in Hermosa beach
No comments:
Post a Comment